April 1, 2015

Boots In NYC

If you're not familiar with Boots Beauty here's a bit of info that will get you in the know. 

Boots is huge in the UK and has finally arrived in the US. I had the opportunity to check it out first hand at their launch party in the Duane Read located on 40 Wall Street. I had the chance to try their products and even got a nice goodie bag at the end of the event (which included that lipstick I cannot stop wearing, No7). 

Since the very first  UK store opening in 1849, the Boots approach to the shopping experience has remained completely unique with an emphasis on delivering a stand-out, personalized shopping experience for each and every customer around the world. This one-of-a-kind Boots experience is now at Duane Reade and Walgreens stores throughout the New York area -  

The unique techniques that Boots Beauty offers is like no other. They are actually redefining the way women shop drugstore beauty through services like Match Made to find your perfect foundation shade, beauty advisors/experts to offer tips/tricks, etc. I spoke to a few advisors at the event and believe me.. they know their stuff!

After all the testing-out products and introductions, we watched a performance of a lifetime. Marina and the Diamonds gave a very intimate and beautiful performance to end the night. 

Thank you Boots for having me. & Welcome to NY!

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