July 29, 2016

Huda Beauty Launches New Liquid Matte Lipsticks!


Ahhhh! Another amazing collection of products launched by one of the most influential beauty bloggers in the industry, Huda Kattan. The new collection of Liquid Matte Lipsticks is sold at  Sephora.com and the Sephora app ($20). I was able to get my hands on two shades before the launch. Continue reading to see me wear Venus (nude) and Cheerleader (red). 

Huda wanted to release her new collection on National Lipstick Day (which is today!), a day the Huda Beauty brand officially owns according to the National Day Calendar!  Huda hopes to empower women on National Lipstick Day and celebrate beauty and confidence. She’s asking that women post their “power lip", what makes them feel beautiful and ready to conquer the day, and tag #NationalLipstickDay and #HudaBeauty on social media sites.

About Huda Kattan & Huda Beauty: 
Huda Kattan is an International award-winning makeup artist, beauty blogger, and entrepreneur who has over 14 million followers on Instagram, making her one of the top 100 Instagram accounts in the world. 

This new comfort-wear Liquid Matte formula is infused with antioxidants and an exclusive complex to help maintain the lips’ hydration. The lightweight formula glides on a thin coat of color that intensifies as it sets to a matte, transfer-free finish with incredible staying power.  You might even forget you’re wearing anything on your lips at all! Huda Beauty Liquid Matte products will be available at Sephora.com and the Sephora app for $20.

A wide spectrum of colors featuring timeless nudes, feminine pinks, deep reds, and the classic 90s brown beautify your lips for hours without compromising comfort. Sixteen must-have colors can be used alone or combined to create the perfect color for any occasion. Pair with a complementary Huda Beauty Lip Contour for extra staying power and to find your own, unique style.

“I created Liquid Matte because I could never find a liquid lipstick that suited my needs.  This formula is so light, your lips feel bare, but it gives you a long-lasting, transfer-free finish in shades to die for,” says Huda Beauty founder Huda Kattan. “When I put my lipstick on in the morning, I feel ready to conquer the world – I created these products in hopes that anyone who wears them feels the same way!”

The Huda Beauty collection consists of record-breaking false eyelashes that are favorites among celebrities, including the Kardashians, Jennifer Lopez, Eva Longoria, and Nicole Richie. In April 2016, Huda Beauty launched long-lasting Lip Contours ($19) at Sephora, becoming one of the biggest launches in Sephora history within a few hours of its release. These products continue to showcase her unique and modern take on classic beauty products.

With over 14 million followers on Instagram, Huda Kattan (@hudabeauty) is the quintessential #BeautyBoss credited with unifying beauty trends across the globe and empowering women by giving them the tools to be confident. From coining the “T. rex pose” to sharing tips from her own professional makeup expertise, Kattan’s fan-favorite tutorials often begin a ripple effect that take the beauty world by storm.

Huda encourages all beauty lovers to share their power lip look on National Lipstick Day and tag #NationalLipstickDay and #HudaBeauty!

Huda’s tips for the perfect pout:
1:  Prep your lips: To improve consistency of application, gently exfoliate with a lip scrub. Blot off any excess oils.
2:  For maximum impact, line lips using the Lip Contour and fade towards the center.
3:  Apply a thin layer of Liquid Matte in the corresponding or lighter shade to fill in the rest.
Allow approximately 30 seconds for color to set and intensify to an opaque finish. Color appearance may vary based on skin tone.

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