February 23, 2016

New NYX Store Opens in New Jersey


I have exciting news for NYX Cosmetics fans!! NYX just opened their first East Coast store in Willowbrook Mall, NJ (1400 Willowbrook Mall, Wayne, NJ 07470) last week and I got to attend the opening. I was able to catch up with a few blogger favs, browse through the heavenly store and shop for goodies before it officially opened to the public. I picked up a few items before leaving with a magnificent goodie bag (if you follow me on snapchat then you know what I'm talking about). Prices are very reasonable and can be obtained by pretty much anyone.

Well, there you have it beauty junkies... I'm giving you a reason to visit New Jersey... and if you visit make sure to purchase those soft matte lip creams... so good!

Here with Kyrzayda, Hiliana and Melissa


Christina being totally cute with her hat and awesome style.


The NYX Willowbrook opening marks the 5th opening in the US (4 in California previously); globally, NYX has opened stores in Canada, France, Italy and Spain.

 Additional openings are planned throughout the remainder of 2016, with stores in the Southeast and Midwest scheduled in the next few months; Tyson’s Corner, McLean, VA/ Mall of America/ Bloomington, MN/ Sherman Oaks, CA and many more. 

Some of the activations NYX consumers can come to store and experience include: NYX Beauty Bar; consumers are to sit at the beauty bar, choose from a number of different of-the-moment tutorials i.e. strobing, ombre lips, etc. and then re-create those looks using the iPads in front of them that feature their favorite beauty influencers/vloggers taking them through the look step-by-step NYX Shadow Bar (first one to launch was at the East Coast Willowbrook location); consumers can create their own custom palettes in storeNYX Lip Bar; a bar of NYX’s most beloved lip colors in a variety of formula options to choose from i.e. soft matte lip cream, butter gloss, etc. 


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